Why Influence? Everyday Modern Definitions # of Tactics? 16 Tactics 53 Tactics Ethics I Ethics II Disciplines Approach Bad Info Structure Mindfulness Mindlessness Matrix Bibliography Classwork Links

A persuasion matrix provides a systematic approach to finding which influence techniques are optimal for a given situation and audience. A matrix is also useful in discovering techniques that are available, but may not have occurred to the influence practitioner. Using the wrong technique can cause an influence attempt to backfire disastrously, and a good persuasion matrix therefore includes appropriate contraindications. I have been developing a matrix since the mid 90s, based on the five fundamental dimensions that I believe underlie all influence attempts: Dimension of Persuasion Process Dimension of Communication Process Dimension of Processing Dimension of SituationVariables Dimension of Person Variables Sadly, the matrix isn't ready for unveiling yet. In the meantime, however, you may wish to visit the next section, Cult Influence Tactics, on the following page. Copyright © 1997 by Kelton Rhoads, Ph.D. www.workingpsychology.com All rights reserved. Adherence, advertise, advertising, advocacy, analysis, arizona state university, asu, art of persuasion, arguing, argument, argumentation, attitude, attitude change, belief, bias, brad sagarin, brainwashing, campaign, communicate, communication, conversion. Compliance, comply, conform, conformity, consult, consultant, consulting, course, courtroom, credibility, credible, cult, cults, debate, decision making, education, emotion, executive education, executive program, executive training. Group, how to, influence, influencing, kelton rhoads, kelton rhodes, kris haynal, law, leadership, leadership training, leadership education, legal, likability, management, management, market research, marketing, mass marketing, mass persuasion, mass influence, mind control, motivation, negotiation, obedience, opinion, organizational services, personality, persuade. Persuasion, persuasive, political, political consulting, politics, polling, influence principles, professional services, program, promote, promotion, propaganda, psychological persuasion, psychological operations, psyop, psychological research, psychology, psychology of persuasion, psychology of influence, public relations, questionnaire, reinforcement, reputation. Research, rhetoric, rhetorical, rhoads, rhodes, rhods, rodes, rhoads, robert cialdini, chaldini, sales, sampling, science of persuasion, science of influence, sell, selling, small group research, social influence, social psychology, social action campaign, speaker, speech, spin, statistics, strategy, survey, technique, trial, university of southern california, usc, workshop, working psychology, work.