As I mentioned on the previous page, one scholar, Dr. Margaret Thaler Singer, provides us with a taxonomy of levels of influence--the basis of the continuum presented below. Notice that upon examination, the continuum defies simple right-or-wrong categorization.

Why Influence? Everyday Modern Definitions # of Tactics? 16 Tactics 53 Tactics Ethics I Ethics II Disciplines Approach Bad Info Structure Mindfulness Mindlessness Matrix Bibliography Classwork Links

Although we can all agree that education is good and thought control is bad, what about advertising, propaganda, and indoctrination? Take the latter for example. The idea of being indoctrinated by a group seems unsavory. And yet, we all enjoy the benefits of security provided to us by our armed forces--which rely on indoctrination to form effective groups of soldiers who protect us. And I haven't met many Marines who are unhappy they were indoctrinated into an elite group of warriors. I'm pleased you took the time to read about the ethical use of influence. Let's continue the survey by examining the different disciplines in which one can study various facets of influence . . . If your interest is primarily in resistance to persuasion, you'll want to view the following: The Cult Defense Page The Frame Defense Page The Defense Links   Copyright © 1997 by Kelton Rhoads, PhD All rights reserved. www.workingpsychology.com Adherence, advertise, advertising, advocacy, analysis, arizona state university, asu, art of persuasion, arguing, argument, argumentation, attitude, attitude change, belief, bias, brad sagarin, brainwashing, campaign, communicate, communication, conversion. Compliance, comply, conform, conformity, consult, consultant, consulting, course, courtroom, credibility, credible, cult, cults, debate, decision making, education, emotion, executive education, executive program, executive training. Group, how to, influence, influencing, kelton rhoads, kelton rhodes, kris haynal, law, leadership, leadership training, leadership education, legal, likability, management, management, market research, marketing, mass marketing, mass persuasion, mass influence, mind control, motivation, negotiation, obedience, opinion, organizational services, personality, persuade. Persuasion, persuasive, political, political consulting, politics, polling, influence principles, professional services, program, promote, promotion, propaganda, psychological persuasion, psychological operations, psyop, psychological research, psychology, psychology of persuasion, psychology of influence, public relations, questionnaire, reinforcement, reputation. Research, rhetoric, rhetorical, rhoads, rhodes, rhods, rodes, rhoads, robert cialdini, chaldini, sales, sampling, science of persuasion, science of influence, sell, selling, small group research, social influence, social psychology, social action campaign, speaker, speech, spin, statistics, strategy, survey, technique, trial, university of southern california, usc, workshop, working psychology, work.