53 Persuasion Tactics: The Levine & Wheeless Taxonomy

Why Influence?
Everyday
Modern
Definitions
# of Tactics?
16 Tactics
53 Tactics
Ethics I
Ethics II
Disciplines
Approach
Bad Info
Structure
Mindfulness
Mindlessness
Matrix
Bibliography
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Levine & Wheeless' 53 Tactics

Levine & Wheeless (1990) created their list of 53 compliance tactics by reviewing the work of nine previously published taxonomies. The result is a lengthy list, as you can see from a figure taken from their paper below. You could easily break this list down into a smaller number of clusters or dimensions, if you wished to do so. As it is, this is a fine example of the "twigs" approach I spoke of previously.

Take me back to the page, "How Many Influence Tactics Are There?"

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