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Working Psychology offers a range of services designed to increase influence success. Please contact us for detailed explanations of the following services:

Influence Audit examines your communications for the correct and effective use of influence principles.

Frames Analysis helps you build effective influence campaigns that include the eight components of successful framing.

Resistance Analysis uncovers the frequently encountered objections to your ideas or products, and then recommends communications to reduce the resistance.  

Measures of Effectiveness Inventory examines your influence campaign to find overt and covert ways to measure its effectiveness.

Associations Mapping researches the connections that your ideas or products are making within the target audience’s mind.

Wedge Issue Inventory examines the influence landscape for potential wedge issues that can help you, and tests them for relative strength.

Questionnaire and Focus Group Research investigate the target audience, seeking information critical to the design of successful campaigns.  

Values Inventories uncover and rank target audience values; enabling persuasive communications to match those values.

Overheard Communication Analysis analyzes and recommends venues through which the message can be overheard rather than received directly, so target audiences resist your messages less.

Negative & Fear Campaign Testing provides research for negative and fear campaigns, which are notoriously difficult to implement successfully, but are remarkably effective when done well.

Commonalities Inventory helps clients find all-important commonalities with the target of persuasion.

Copyright © 1997-2006 Kelton Rhoads, Ph.D.
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